Empower Audiences, Support Missions

Focus your energy on supporting your mission -- not describing it.

Chances are your mission requires some level of participation from your target audiences -- whether they are policy makers, journalists, researchers, or the general public. Your web site, or collection of web properties, should engage these audiences by delivering services they need.

In the beginning, organization web sites announced "we exist." These web sites were clickable "brochureware." In the second generation, web sites expanded to describe "here's what we've done!" They provided annual reports, described events, distributed press releases. Now, a third generation of innovative organizations has taken the next step to design web properties that "do." These web sites and services empower their audiences to collaborate online and support their missions.

Forum One can help you conceive, design, and deploy web services that put your audiences on the front lines of your cause.

Forum One helped the National Wildlife Federation conceive and develop Green Hour. The site gives parents and caregivers the information, tools, and inspiration to get their kids -- and themselves -- outside for an hour of unstructured play each day. Research shows that children who spend time outside have lower stress levels, have more active imaginations, and become fitter and leaner. The web site is rich in family-friendly content and hosts a supportive virtual community where families can learn, explore, and share their outdoor experiences and backyard adventures.