News ReleaseNASA, Mercy Corps, KaBOOM! to Speak at Forum One's Audience-Focused SeminarOctober 20, 2009 ALEXANDRIA, Va. – Oct. 14, 2009 – At Forum One's next Web Executive Seminar, leading web site managers from NASA, Mercy Corps and KaBOOM! will share their experiences developing sites and services that keep nonprofit and government internet users coming back for more. The session, Thanks, Come Again: Audience-Centric User Experience, will be held on Thursday, Nov. 5, 2009 at the National Press Club in Washington. The speakers will share their successful results and offer tips for keeping web site traffic and user engagement soaring in an increasingly competitive and noisy online environment. The event comes at a time when organizations can no longer rely on their mission or reputation to draw repeat visitors to their site. The session is designed to bring together web managers, communication professionals, and executives from all industries to discuss the business of creating sticky, engaging, and persuasive online destinations. The event will feature thought leaders from prominent organizations, including Roger Burks, Senior Writer for Mercy Corps; Brian Dunbar, Internet Services Manager for NASA; and Jim Hunn, Vice President of Mass Action for KaBOOM! The event will focus on answering common questions, such as "How do you attract and retain your target audiences?" and "What are the keys to visitor loyalty?" Attendees will learn methods for conducting audience research, understanding user priorities, matching tools to user needs, selecting user-focused web features and increasing content portability. The seminar is open to the public. Advance registration is required and can be completed at www.forumone.com/thanks/ or by calling 703-548-1855. Forum One's Web Executive Seminars are a regular series of events held for executives, communication directors, internet managers and web staff at nonprofit organizations, think tanks, and government agencies. About Forum One Contact |
