Forum One Events

Where

• National Press Club, Washington, DC

When

• 5 November 2009
  8 a.m. - 11 a.m.

Hosted By

• Forum One

National Press Club, Washington, DC

Event Summary

In this day and age, organizations can no longer rely on their mission or reputation to draw visitors to their site. People are busy, attention spans are short, and the web is crowded. There are many competing destinations and messages vying for your target audience's limited time and interest.

To guarantee that your first-time browsers become repeat visitors, your site must be sticky, engaging, persuasive, and easily navigable.

But what tools and techniques can be adopted to create a compelling user experience? How do you attract and keep your target audience? What are the keys to visitor loyalty? How do you make them come again?

In this Web Executive Seminar, participants shared success stories and ideas and learned practical, results-driven strategies from organizations leading the way in effective online audience engagement and site design.

Speakers and Slides

Subscribe to the Web Executive Seminar Podcast:

Or copy and paste this URL:

Speaker Name	Presentation	Audio (duration)
Courtney Clark, Forum One Communications Introductions	Slideshare
Michael Edson, Smithsonian Institution Strategy and Audience	Slideshare
Roger Burks, Mercy Corps Online Storytelling	Slideshare
Jim Hunn, KaBOOM! Online at KaBOOM!: Ten Lessons Learned	Slideshare
Brian Dunbar, NASA Bringing the Audience Back	Slideshare

Topics covered included:

• Audience research methods
• Tips for understanding users' priorities
• Methods for matching tools to user needs
• User-focused web features (from online games to user-produced visualizations to mobile alerts)
• Increasing the portability of your content and much, much more...

Everyone can stay updated on the action before, after, and during the event by tracking activity on Twitter using the hashtag #uxthanks

Photos